Forest Industry Contractors Association (FICA) needed a new website and brand templates, to reflect their strategic direction and communicate their value proposition more clearly to their core audience - forestry contractors and suppliers / sponsors.
The brief was to create new look and feel, with a website that:
- Promotes membership
- Generates enquiry
- Grows the FICA brand
- Communicates the FICA value proposition and initiatives they're leading in the forestry industry
Frank redrafted and restructured all existing website content, plus added new content to represent the FICA brand accurately and consistently.
The site also includes a few tricks like an animated stat counter on the home page, scrolling sponsor logos, downloadable PDF resources area and a new blog area capturing content from their monthly e-newsletter.
Other brand refresh elements include new print layout templates, new Facebook covers, a new look e-newsletter and new letterhead.